In postcard advertising, the design is a very important element. An exceptional design make a postcard look more appealing and enhance the clarity of your message. The question is, how do you create an effective postcard design? Listed below are some tips for you:
Design Both Sides
Rather than simply designing the front side, some marketers design both the front and back of the postcard. This way, the message can be read right away no matter which side the card faces up when the recipient gets hold of the card.
Don’t Clutter with Words
Do not use a very small font size just to squeeze all the information you want on one postcard. If you do, it could become difficult for the reader to figure out the texts written. Be sure that you leave just enough white space on the card for easier reading.
Design for Display
Some people use their favorite postcards as wall decor or inspiration. We often see beautiful marketing postcards displayed on refrigerator doors and work stations because it bears an inspiring message or a photo. Obviously, the more people see your postcard on display, the more exposure you can get.
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