Postcard Marketing : Tips and Tricks

This article presents simple yet effective tips that you can do to ensure positive results from your postcard marketing campaign.

Set Your Goals

What do you want to achieve with your postcard marketing campaign?  Set a clear, specific objective so you’ll know exactly what to work on.  For instance, what do you want your recipients to do after receiving your postcard?  Do you want them to buy your newest product, visit your shop, or purchase from your online store?

Be realistic. Set goals based on your market research.  Keep in mind that postcard marketing is the best tool for generating response.

Think About Your Message

What message would you like to send out?  Would you like to introduce a new product, announce a special event in your shop, or offer a promotion?  Again, you want to be very specific to send your message across effectively.

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Postcard Marketing

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